Campaign Approach:
Food brings people closer and at times, even more when they relate to its aroma. Kuch Toh Baat Hai in PMark Mustard Oil that it has been a constant in most traditional recipes, that’s why the aroma takes you into the nostalgic lane every time the food is cooked in it.
Execution:
With two major celebrities presenting the brand, an unconventional creative approach was called for. We delivered as promised by creating and producing an impactful campaign that extended beyond a TV commercial. A series of digital content was also crafted and created in-house to reach out to a wider audience and make the campaign even more successful.