Campaign Approach:
Beauty doesn’t lie in the eyes of the beholder but within you. Embedded within is the potential to shine and it’s you who must unearth the secret to let it glow.
Execution:
Being the first TV commercial by the brand that too with a prominent celebrity, it was important to make the communication impactful and visually appealing. We designed a visual concept that was dreamy and aspirational. A series of various social media assets was also created in-house to enable better engagement for the overall campaign.
